
You know those moments where you see something you wish you had thought of first? And you want to punch yourself, and then you get pretty pouty because somebody else did something really, really smart and you can’t steal their idea because, well, that would be just wrong? Well, we had one of those moments when we found Christopher Doyle’s brand guidelines. We love him. We hate him (out of pure jealousy of course). And we know exactly how he should appear.