Kudos to Domino’s Pizza for listening to feedback from consumers in order to make a better pizza. After hearing pretty blunt feedback like, “the crust seemed a bit lacking,” “mass produced, boring, bland pizza,” and “Domino’s pizza crust to me is like cardboard,” they took action. They both reinvented their pizza and hired Crispin Porter + Bogusky Boulder to help people fall in love with Domino’s all over again.
It takes guts for a brand to really listen to what people are saying about them. But this campaign is so intriguing that we’re actually considering running by Domino’s ourselves to see if there’s truly a difference. Learn more about the story yourself at PizzaTurnaround.com, or read more from CP+B’s Dave Rolfe.
