thetangibleintangible

By the time you watch this, chances are you’ve already seen it. But we couldn’t resist posting it none-the-less. We loved OK Go before for their “Here It Goes Again” video, and here they go blowing our freaking minds again with their newest video, “This Too Shall Pass.” A brainchild of the band’s, the video is a giant Rube Goldberg Machine/giant game of Mousetrap that was designed by the brilliant brains at Mindshare/Synnlabs.

The Synnlabs site says: “The requirements were that it had to be interesting, not ‘overbuilt’ or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.”

The result? A-ma-zing. And hey—the song’s pretty great too.

Oh, the joys of flipping through reference books that highlight the wares and talents of various photographers and illustrators who are looking to be contacted for projects with agencies across the country. Sometimes you’ll discover a phenomenal illustrator who just has to lend their style to a logo or brochure you are designing. Other times, you’ll find that perfect photographer for the concept you’re about to develop into a full blown campaign.

But when you’re really, really lucky, you’ll be flipping through a publication like Found, and you’ll stumble across a picture of one of your art directors, who was told that his stand-in shot for a Lamb Weston shoot might show up on Mark Luinenburg’s website. Congrats, Mike Dockery. Here’s hoping this launches your new modeling career.

There’s no better way to celebrate Chris Heil’s 30th birthday, and his powerful golf slice, than with a cake designed by Mark Leicht. That’s what we call the King of Slice, and the Ace of Cakes. Happy birthday, Chris, and way to rock a cake design, Mark!

You know those moments where you see something you wish you had thought of first? And you want to punch yourself, and then you get pretty pouty because somebody else did something really, really smart and you can’t steal their idea because, well, that would be just wrong? Well, we had one of those moments when we found Christopher Doyle’s brand guidelines. We love him. We hate him (out of pure jealousy of course). And we know exactly how he should appear.

What’s better than getting to watch Daniel Craig on the big screen? How about getting to snack on a limited-edition popsicle that’s shaped just like the beautiful Bond emerging from the water in Casino Royale. Yummy. 

We were so in love with the idea of Del Monte celebrating National Ice Cream Week in the UK  by offering these under 100 calorie treats, that deep is officially working on our own popsicles to coincide with our own big July celebration: the first annual Bonehead Barbecue, and Chris Heil’s birthday. Like the Bondsicles, our CHeil popsicles will also be available in blueberry, pomegranate, and cranberry, just in time to cool off for the 4th of July.

We’re not ashamed to admit it: temptation got the best of us today. After receiving a package of frozen product from a client and opening the box to discover piles of dry ice inside, we figured there may never be a more opportune time to create fog in the women’s bathroom. Welcome to Tuesday morning science camp at deep.

So, yes, maybe we found out later from our fearless leader, Phil, that dry ice could potentially freeze the pipes and then we’d be in a world of hurt (we ladies have occasionally braved their bathroom, and believe me, it is terrifying). And maybe it was dumb that we dropped ice in both toilets, making it pretty much impossible for the girls to use the bathroom at all for a little while, but damn if it wasn’t pretty sweet watching the toilet smoke.

After finding this little gem, we’re looking forward to hunting down more dry ice to learn more about science, as well as to destroying things that stand in our way.

Do you know what made Thanksgiving so remarkable this year? The fact that the Macy’s Thanksgiving Day Parade Rick-Rolled the entire nation. Thanks for the magic, Macy’s.