thetangibleintangible

It seems that everybody in advertising knows what a game changer the Apple 1984 ad was during the Super Bowl, and that since then, the ads are as much of a part of the buzz as is the actual game. So in the spirit of phenomenal advertising, we couldn’t have been more excited to stumble across this little gem just in time for the big game. Kick back and enjoy the world’s largest archive of Super Bowl commercials over the years.

And while we’re talking about it we’d like to make it clear—we have reason to root for the Colts since our lovely Lauri Smith is an Indy native and die-hard fan. Being the dedicated deepster that she is, Lauri will be spending her Sunday at an undisclosed location in San Francisco rather than surrounded by her Colts family. With that said, we’re giving her—and her team—all of our support.

Go Colts!

We couldn’t be happier to announce that Springfield’s own Liberty Bank has selected deep as its agency as they looks to differentiate themselves and truly stand out in the local banking market.

Liberty Bank was originally built as a bank that was hard-working, honest and full of integrity, which is why they were a natural fit for deep. “They know what it takes to work one’s way up by one’s own efforts, because that’s where they came from,” explained our lovely writer, Lynn Biederstadt. “That gave us a really great starting point; it’s a mindset we understand very well.”

Art director Mike Dockery agreed. “They seem to really appreciate good, original, on-strategy creative. That is a very welcomed quality in my book. I personally look forward to helping build the original, sexiest, fastest-growing bank in history.”

Since we always enjoy making our work sexy, we’d like to thank Liberty Bank for giving us a challenge and allowing us to shine. Here’s to our future together.

Kudos to Domino’s Pizza for listening to feedback from consumers in order to make a better pizza. After hearing pretty blunt feedback like, “the crust seemed a bit lacking,” “mass produced, boring, bland pizza,” and “Domino’s pizza crust to me is like cardboard,” they took action. They both reinvented their pizza and hired Crispin Porter + Bogusky Boulder to help people fall in love with Domino’s all over again.

It takes guts for a brand to really listen to what people are saying about them. But this campaign is so intriguing that we’re actually considering running by Domino’s ourselves to see if there’s truly a difference. Learn more about the story yourself at PizzaTurnaround.com, or read more from CP+B’s Dave Rolfe.

Imagine our delight when, while flipping through a month-old issue of Fresh Cup magazine, we stumbled across an article about one of Springfield’s favorite local coffeehouses, The Coffee Ethic. The article, written by Springfield local/t-shirt king Shawn Matthews, offered fantastic business insights on how small coffee shops can be successful. All based upon the business model The Coffee Ethic has used to become one of Springfield’s favorite coffee destinations.

Part of that success, Shawn said, was that The Coffee Ethic prides itself on giving local artists an outlet for their creativity. And a piece of that outlet, which was featured in the article, comes from our own Mark Leicht, whose collaboration on a comic book called Hive, is on display at The Coffee Ethic, as well as other Springfield locations like The Moxie and Barnes and Noble.

So congrats to Mark, all of the artists featured in Hive, and especially our friends at The Coffee Ethic. We’re proud to see you recognized—albeit somewhat embarrassingly tardy on our part—in a national publication.